Dodge COVID: Crisis Communications Campaign
Dodge COVID: Crisis Communications Campaign
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This campaign connected COVID messaging to residence culture to better engage our target audience and assist with compliance.
This campaign connected COVID messaging to residence culture to better engage our target audience and assist with compliance.
The Dodge COVID Campaign was awarded second place in Crisis Communication by ACUHO-International in 2021.
The Dodge COVID Campaign was awarded second place in Crisis Communication by ACUHO-International in 2021.
This was a team project that involved using dodgeball, a popular sport within residence, as the theme for COVID safety expectations directed at University of Alberta residents.
Before the campaign, there were reports that Canadian university residences were evicting students or closing facilities due to issues with COVID-19 compliance. Dodge COVID assisted with engaging the community and supporting compliance by communicating safety expectations in a style resonated with residents.
Key Metrics
Key Metrics
The University of Alberta successfully avoided a COVID-19 outbreak in residences during this campaign
The website served as a key resource for residence staff to communicate key changes regarding resident expectations
The COVID webpages received over 23,000 page views in the six months after publishing in September 2020
Videos featuring residents led to the highest performing social posts over two years
Students borrowed posters off the walls to decorate their dorm rooms
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